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Crafting a new online experience for GANT by remastering their entire web presence.

What we did:

Website Development

Backend Development

API integration

AP21 integration

Shopify eCommerce

GANT is an internationally renowned fashion brand driven by a simple idea: Never Stop Learning. It’s a belief that has guided GANT since 1949, when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.

GANT, headquartered in Sweden, with 19 international websites and a retail presence that spans the globe, made the decision to create an Australian web presence and Pipelabs, with experience in Shopify, AP21 and other necessary technologies, was chosen to make the new web platform a reality.

With a hard launch goal (be ready, tested and soft-launched well before Black Friday!) and heavy integrations with systems like Apparel 21, the project was always going to be a lot of fun...

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The challenge.

Launch GANT's new Australian online presence on Shopify, with a high-availability integration with AP21 for stock and returns management alongside a number of other integrations and services.

Our approach.

Crafted with the user at the centre of everything.

Pipelabs has a strong focus on ensuring that we keep the user at the centre of our projects - a web platform can be functional, well-integrated and impeccably coded and will ultimately fail if the end user is unable to effectively achieve their goals.

With this approach in mind and a strong eye on ensuring that GANT's global guidelines were adhered to, we created an online presence that took that best of Shopify and married it with integrations with AP21 and other systems while also ensuring that a beautiful, enjoyable user experience was front of mind.

Check out the process.

Pipelabs is an agile team and we used a sprint-based approach for this project, with a view to two week sprints and regular check-ins with the GANT team to ensure that we were in the right space and that all project goals were aligned.

Our approach allowed us to work through some fairly complex integrations with AP21, PoS and other systems and to ensure that we had best-in-class infrastructure and fault management in place.

For the platform, React and Node.js were the right technologies to allow us to customise the areas where Shopify couldn't provide the right interfaces for GANT's global style guides and to ensure that the user experience was at the level we wanted it to be.

The result.

We got it done!

Launching two weeks before the Black Friday sales were due to begin, we went through a rigorous process of testing integration between the Shopify platform and the AP21 ERP to ensure that all edge cases for stock management were handled correctly and that the platform and infrastructure was fast, easy-to-use and handled load well.

And ultimately it worked and works well. GANT global love the site and have been very impressed with the platform, sales have exceeded expectations and continue to increase and we have two very happy sets of people, the people who are using the site and our clients! And that makes us a very happy Pipelabs.

And the tools used?

What we used to make the GANT experience happen.

React logo


A JavaScript library for building complex user interfaces for the web.

Shopify logo


A fully hosted, Cloud-Based eCommerce Solutions that integrates well with other services.

Node.JS logo


A JavaScript runtime for building fast, secure and scalable network applications.

Let's make things happen.

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